Wednesday, 8 June 2011

Contextual View on Love

For this project we have also had to include some more understanding of context. I plan on having a contextual view on love through looking at the symbols of love in society and in culture.

One of the most common universally recognizable symbols of love is that of the heart. Going back through ancient times it was thought that the organ of the heart actually had spiritual and divine attributes. These beliefs were also in the bible, many also believed the heart was the seat of the soul. As hundreds of years has passed the shape of a heart i.e. a perfect symmetrical heart has almost become a second way of spelling love. Therefore I'm going to include the symbol of a heart in my work as contextual reference point.

My first idea was to use love hearts, the sweets take photos of them and animate them into the video, as animation is something which I would like to continue throughout my next projects. As the video goes from portraying good positive love to negative, obsessive love, I will show the loveheart sweets broken and cracked a metaphoric reference for a broken heart. I also like the way they have small messages written on them simple phrases which also give the video a more personal touch.

As well as using love hearts, I also plan on getting showing what would appear to be a real heart in the video. With it being such a recognizable symbol, I think it would be very interesting to show what a real heart looks like up close and to distort the viewer's perception on this symbol of love. Therefore I will obtain a pigs heart and incorporate it into the narrative of the video.

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